Launch Your Product.

Make Your New Product Launch An Event!

With careful planning and execution, you can create launch events that will mean strong word-of-mouth within your targeted industry.

You can take your product launch to the next level – at very low cost – with events like webinars, e-mail blasts, and press releases.

Launch-day events can be very effective but are often overlooked by technology entrepreneurs.  But they are a good fit for technical professionals, because they reward careful planning – one of our strengths!

Some practical ideas and hints on product launch events are given here.

9 Keys To Successful Product Sampling And 5 Keys To A Winning Demonstration

A successful product launch for your new technology product requires either an effective sampling plan or strong product demonstrations.  Only samples or demonstrations will convince skeptical scientists and engineers that your product will do what you say.

But even great products are often the victims of poorly planned and executed sampling efforts and failed demonstrations.

Nine simple guidelines to make sure your samples are effective and five guidelines for a winning product demonstration are given here.

None of them will surprise you, but I hope these checklists will help you make sure your product launch is flawless!

Top Eight Media: How Technology Entrepreneurs Can Get The Message Out At Low Cost

As you approach your product launch, and get your message ready (a method for developing your message is given here), you will need to identify the media which will give you the biggest bang for the buck – that is, they will reach your target customers quickly and effectively, communicate your message well, and cost very little.

The eight media you should consider are described here, with links to more detailed descriptions of each, and templates you can use to put your message into each medium.

No TV, no radio, and no big banners pulled behind airplanes!  These are media which are free or inexpensive and which can be targeted toward specific customer groups.

Are there any here you haven’t considered already?  And can your product launch be successful with just these very cost-effective tools and nothing more expensive?

Love Your PowerPoint! (And it will work wonders for your product launch.)

We all use PowerPoint and most of us put way too much time into developing our presentations.

But we have also all sat through a lot of pretty long and ineffective presentations, most of them done by businesspeople, engineers and scientists who had good information to share.

A simple guide to creating and delivering an excellent product launch presentation is given here.

The article includes a couple of bonuses:  a practical template for your presentation, and a link to a very funny example.

Thank You!

This site was launched just a few weeks ago and the response has been really great!  So I want to thank everyone who has visited and sent kind responses to the information here.

One thing I would appreciate is more comments.  I know you all have experiences and ideas of your own, and it would be great if you could view what is share here as a starting point for discussion.

It’s easy to add comments – there’s a “Leave a comment” link at the top of each post, and a “Leave a reply” link at the bottom of each page – and it would be great if you would share your thoughts about each topic, or post questions for others to answer.

Based on the feedback so far, it’s clear that all your contributions will be constructive and appropriate, but feel free to challenge what is written or offer alternate perspectives that might be helpful.

And keep coming back – more content will be added all the time!  (And we will be adding new contributors too, so let us know if you would like to contribute an article on a related topic.)